Strategic and tactical marketing guidance from experts in the field—plans that you can execute, or specific services when you want a little extra support.
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Our core product, the BrandPilot™ Blueprints, are strategic road maps for your business based on your unique brand attributes, industry, and competitive environment. Designed to be implemented at your pace, they provide a framework for tactical decision-making that will help guide your actions in the short, medium, and potentially long term. They will empower you to take charge of your brand—putting your own stamp on your efforts, confident that your decisions are strategically aligned to your goals.
Further, they can be used as diagnostic tools: should a marketing opportunity arise, you can use the BrandPilot™ Blueprint to evaluate that opportunity's strategic value to your organization, thereby optimizing your time and resources.
Starting with the Explorer package, which will provide a foundational understanding of your brand and marketing strategies, each package builds in more complex and comprehensive insights and recommendations.
We recognize that these packages could represent a significant investment for your business, so please view a sample report at the link below, and we remind you of our GoodFit™ Guarantee. Details at the bottom of the page.
This package also includes a 30-minute video conference consultation to review findings and recommendations, along with 14 days of email support for follow-up questions.
It's an ideal, low-risk starting point for brand-new businesses or business concepts seeking expert guidance to kickstart their marketing efforts.
This package builds upon the Explorer's foundation, offering a more comprehensive approach to competitive analysis, content strategy, and marketing execution. It provides businesses with a robust framework for implementing their marketing efforts, including detailed planning and extended support. The Creator package is ideal for companies ready to take a more proactive and strategic approach to their marketing, with a focus on content creation and competitive positioning.
This package offers a comprehensive marketing solution for businesses ready to significantly enhance their market presence. It provides in-depth competitive insights, a robust digital marketing strategy, and detailed content planning, along with the tools to measure and optimize performance. The Hero package is ideal for established businesses looking to take their marketing efforts to the next level and achieve substantial growth in their market share.
This package offers a comprehensive, data-driven approach to marketing leadership. It gives businesses the tools and insights needed to dominate their market niche, stay ahead of industry trends, and make informed strategic decisions. The Ruler Package is ideal for established small businesses looking to solidify their market position, outmaneuver competitors, and drive significant growth through advanced marketing strategies and AI-powered insights.
We've created a sample Explorer BrandPilot™ Blueprint to give you a better understanding of what you can expect from our analysis and recommendations. This is based on an actual company. The names have been changed to protect the firm's and its owner's identity. You will need a PDF reader in order to access the document.
View a Sample BlueprintIf you have a specific need, we're happy to help. Should you need more than one of these services, please consider one of our BrandPilot™ Blueprints which include many of these services anchored by a comprehensive assessment of your brand and its competitive environment.
Gain deep, AI-supported insights into your target market through analysis, segmentation, and persona development to inform marketing decisions.
Develop effective communication plans, including earned media storytelling and crisis communications strategies.
Craft a compelling brand identity, including positioning, strategy, personality, voice, and guidelines to set your business apart in the market.
We offer comprehensive market analysis services that deliver in-depth insights into industry trends, customer behavior, and competitive landscape. This information is crucial for making informed business decisions.
Develop comprehensive plans for creating and distributing valuable content to attract and retain customers, including a content calendar to jump-start your content marketing efforts.
Our digital transformation consulting services guide businesses through the process of adopting new technologies and digital strategies.
Create data-driven strategies to accelerate business growth, including lead generation and demand creation campaigns.
Advise on building and optimizing internal marketing teams for improved efficiency and effectiveness.
Craft compelling brand story and messaging frameworks that resonate with your target audience.
Create strategies to effectively engage your audience across social media platforms.
Develop comprehensive, industry-adaptive marketing strategies to guide your business toward its goals.
Development of a thought leadership strategy and storytelling framework for your social media, strategic communications, earned media, and public speaking efforts.
Analyze current marketing efforts and provide actionable recommendations for improvement.
Create and manage targeted media campaigns across various channels.
Improve your website's visibility in search engine results to drive organic traffic.
Your website is your most important digital asset. We can design and develop websites that align with your brand and business objectives.
Create and execute strategies for successful product launches and market entries.
Leveraging cutting-edge AI tools to keep you ahead of industry trends and consumer behaviors.
Ongoing creation and management of a content calendar to maintain a consistent and engaging brand presence across multiple platforms.
Regular analysis and reporting of marketing performance metrics to inform decision-making. Available as an add-on to our website design and development services or a la carte.
Regular sessions to discuss, refine, and adapt your marketing strategy.
Ongoing education in key areas such as content marketing, audience-based marketing, and brand storytelling.
End-to-end management of media campaigns on a recurring basis.
I am available for short- and medium-term Fractional CMO services on a monthly retainer basis. This flexible arrangement allows you to access high-level marketing expertise tailored to your specific needs and timeline. Please contact me for details.
Your Money Back. No Questions Asked.
We understand that choosing the right marketing partner is crucial for your business success. That's why we offer our Good Fit Guarantee™ for all our packages and subscription services. Once you’ve secured a package and submitted your information, we'll schedule a discovery call to assess whether there's a good fit between your needs and our services.
During this call, we'll discuss your business goals, marketing challenges, expectations, and address any gaps in your submission. If we determine that our services aren't the right match for your needs, we'll provide a 100% refund, minus any transaction fees, no questions asked.
This guarantee ensures that you can explore our services with confidence, knowing that your investment is protected.
Protecting Your Investment and Our Intellectual Property
Once you receive your BrandPilot™ Blueprint or marketing advice, our knowledge becomes part of your business arsenal.
Due to the proprietary nature of our strategic insights and recommendations, we cannot offer refunds after delivering your customized marketing plan. That's why we provide our GoodFit Guarantee™ upfront - ensuring we're the right match before sharing our expertise. Take a look at a sample BrandPilot™ Blueprint at the link below so you can see exactly what you're getting for your investment.
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