Strategic and tactical marketing guidance from experts in the field—plans that you can execute, or specific services when you want a little extra support. And a pricing structure designed for your budget.
Our core product, the BrandPilot™ Blueprints, are strategic road maps for your business based on your unique brand attributes, industry, and competitive environment. Designed to be implemented at your pace, they provide a framework for tactical decision-making that will help guide your actions in the short, medium, and potentially long term. They will empower you to take charge of your brand—putting your own stamp on your efforts, confident that your decisions are strategically aligned to your goals.
Further, they can be used as diagnostic tools: should a marketing opportunity arise, you can use the BrandPilot™ Blueprint to evaluate that opportunity's strategic value to your organization, thereby optimizing your time and resources.
Starting with the Explorer package, which will provide a foundational understanding of your brand and marketing strategies, each package builds in more complex and comprehensive insights and recommendations.
The information contained in these documents is the same type of strategic thinking you would get from a blue-chip agency that would charge significantly more. Feel free to do your research. You'll see that we're more than competitive.
Despite our competive pricing, we recognize that these packages could represent a significant investment for your business, so we have created sample blueprints for each Brandpilot™ Blueprint tier to give you a complete understanding of what you can expect from our analysis and recommendations. They are each based on an actual company and the names and identifying information have been changed to protect the firm's and its owner's identity.
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This package also includes a 30-minute video conference consultation to review findings and recommendations, along with 14 days of email support for follow-up questions.
It's an ideal, low-risk starting point for new businesses or businesses in the concept stage seeking expert guidance to kickstart their marketing efforts.
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This package builds upon the Explorer's foundation, offering a more comprehensive approach to competitive analysis, content strategy, and marketing execution. It provides businesses with a robust framework for implementing their marketing efforts, including detailed planning and extended support. The Creator package is ideal for companies ready to take a more proactive and strategic approach to their marketing, with a focus on content creation and competitive positioning.
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This package offers a comprehensive marketing solution for businesses ready to significantly enhance their market presence. It provides in-depth competitive insights, a robust omni-channel marketing strategy, detailed content planning, along with the tools to measure and optimize performance. The Hero package is ideal for established businesses looking to take their marketing efforts to the next level and achieve substantial growth in market presence and/or share.
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This package offers a comprehensive, data-driven approach to marketing leadership. It gives businesses the tools and insights needed to dominate their market niche, stay ahead of industry trends, and make informed strategic decisions. The Ruler Package is ideal for established small businesses looking to solidify their market position, outmaneuver competitors, and drive significant growth through advanced marketing strategies and AI-powered insights.
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If you have a specific need, we're happy to help. Should you need more than one of these services, please consider one of our BrandPilot™ Blueprints which include many of these services anchored by a comprehensive assessment of your brand and its competitive environment. Each of these services come with a 30-minute review session and 30 days of email support.
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Gain deep, AI-supported insights into your target market through analysis, segmentation, and persona development to inform marketing decisions. Requires a $995.00 business analysis setup fee.
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Our comprehensive Brand Communications Strategy service integrates your brand's core identity, consistent messaging, audience insights, and value proposition with thought leadership, earned media tactics, and crisis preparedness to create a cohesive and impactful communication framework that resonates with your target market and safeguards your reputation. Requires a $995.00 business analysis setup fee.
Craft a compelling brand identity, including positioning, strategy, personality, voice, and guidelines to set your business apart in the market. Requires a $995.00 business analysis setup fee.
We offer comprehensive market analysis services that deliver in-depth insights into industry trends, customer behavior, and competitive landscape. This information is crucial for making informed business decisions.
Develop comprehensive plans for creating and distributing valuable content to attract and retain customers, including a content calendar to jump-start your content marketing efforts. Content calendars can be created by month or quarter. Requires a $995.00 business analysis setup fee.
Create data-driven strategies to accelerate business growth, including lead generation and demand creation campaigns. Requires a $995.00 business analysis setup fee.
Advise on building and optimizing internal marketing teams for improved efficiency and effectiveness. Requires a $995.00 business analysis setup fee.
Craft compelling brand story and messaging frameworks that resonate with your target audience. Requires a $995.00 business analysis setup fee.
Create strategies to effectively engage your audience across social media platforms. Requires a $995.00 business analysis setup fee.
Develop comprehensive, industry-adaptive marketing strategies to guide your business toward its goals. Requires a $995.00 business analysis setup fee.
Development of a thought leadership strategy and storytelling framework for your social media, strategic communications, earned media, and public speaking efforts. Requires a $995.00 business analysis setup fee.
Marketing Material Testing using AI- powered, persona-based surveys can an effective, budget-friendly way to refine your messaging and improve campaign performance before launch. Make this an essential step of your GTM Launch plans to optimize performance and manage risk. (Requires a previous BrandPilot™ Blueprint purchase or Persona Analysis performed beforehand, up to 5 messages)
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Leveraging cutting-edge AI tools to keep you ahead of industry trends and consumer behaviors. Requires a $995.00 business analysis setup fee.
Unlock the power of targeted marketing with our Persona Analysis Packages. Gain deep insights into your ideal customers and transform your marketing strategy. An essential component and prerequisite of our Message Testing service. Requires a $995.00 business analysis setup fee.
Create and execute strategies for successful product launches and market entries/expansions. Requires a $995.00 business analysis setup fee.
Analyze current marketing efforts and provide actionable recommendations for improvement. Requires a previous BrandPilot™ Blueprint purchase or a $995 business analysis applies.
Create and manage targeted media campaigns across various channels. Contact us for details and pricing.
Improve your website's visibility in search engine results to drive organic traffic. Requires a $995.00 business analysis setup fee.
Your website is your most important digital asset. We can design and develop websites that align with your brand and business objectives. Contact us for details and pricing.
Ongoing creation and management of a content calendar to maintain a consistent and engaging brand presence across multiple platforms.
Regular analysis and reporting of marketing performance metrics to inform decision-making. Available as an add-on to our website design and development services or a la carte.
Regular sessions to discuss, refine, and adapt your marketing strategy.
I am available for short- and medium-term Fractional CMO services on a monthly retainer basis. This flexible arrangement allows you to access high-level marketing expertise tailored to your specific needs and timeline. Please contact me for details. **Minimum 10 hours/week for 3 months**
Your Money Back. No Questions Asked.
We understand that choosing the right marketing partner is crucial for your business success. That's why we offer our Good Fit Guarantee™ for all our packages and subscription services. Once you’ve secured a package and submitted your information, we'll schedule a discovery call to assess whether there's a good fit between your needs and our services.
During this call, we'll discuss your business goals, marketing challenges, expectations, and address any gaps in your submission. If we determine that our services aren't the right match for your needs, we'll provide a 100% refund, minus any transaction fees, no questions asked.
This guarantee ensures that you can explore our services with confidence, knowing that your investment is protected.
Protecting Your Investment and Our Intellectual Property
Once you receive your BrandPilot™ Blueprint or marketing advice, our knowledge becomes part of your business arsenal.
Due to the proprietary nature of our strategic insights and recommendations, we cannot offer refunds after delivering your customized marketing plan. That's why we provide our GoodFit Guarantee™ upfront - ensuring we're the right match before sharing our expertise. Take a look at a sample BrandPilot™ Blueprint at the link below so you can see exactly what you're getting for your investment.
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