Let's build your plan to win your market.
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Let's build your plan to win your market.
Sign up to get started.
Let's build your plan to win your market.
Sign up to get started.
Let's build your plan to win your market.
Sign up to get started.
Stop wasting money on marketing that doesn't work.
We help small businesses get expert marketing guidance without the agency price tag. Our business model is based on marketing as a product—we create custom marketing strategies you can actually implement—then step back while you grow.
Three ways to work with us:
+ Learn: Master marketing fundamentals in Flight School
+ Implement: Get our proven small business marketing solutions
+ Transform: Receive a complete BrandPilot™ Blueprint strategy
Unlike agencies that keep you on expensive monthly retainers, our blueprints are yours to own. One investment, ongoing results.
Ready to stop guessing and start growing?
Your Opportunity: Uncover Hidden Market Potential
Most small businesses throw marketing dollars at crowded spaces. We help you find the gaps they're ignoring—then build strategies to dominate them.
Here's how it works:
+ We analyze your market to find underserved niches
+ You get a custom strategy (yours to keep forever)
+ You implement it without ongoing agency fees
Example: Imagine a local accounting firm discovers that freelance graphic designers struggle with quarterly tax prep but can't afford full CPA services. By creating a "Creative Quarterly" package at $299, they could capture 50+ new clients competitors ignore.
Ready to find your opportunity?
Elite Marketing Intelligence Without the Agency Dependency
Most agencies want you dependent on them forever. We give you everything upfront, then step back while you grow.
Here's what makes BrandPilot™ Blueprints different:
+ You own the complete strategy (no ongoing payments)
+ We find the customers that are perfect for your business
+ You get step-by-step implementation guides
+ Your team can execute everything internally if you choose
+ Four Blueprint levels for you to choose from, depending on your budget and goals
Perfect if you're tired of:
+ Monthly agency retainers that never end
+ Marketing "experts" who don't understand your business
+ Strategies you can't implement yourself
+ Paying for the same advice repeatedly
Ready to transform your approach to marketing and break free from agency constraints?
Discover how BrandPilot ™ Blueprints can become your secret weapon for sustainable growth.
Get clear direction without the complexity. You'll receive market positioning, competitor analysis, and customer acquisition strategies you can start using immediately.
What you get:
+ Your most profitable audience segments/personas (identified through AI research)
+ Essential market positioning
+ Competitor analysis
+ A step-by-step customer acquisition action plan you can implement yourself
+ 30-minute consultation + 14 days email support
Perfect for: Service businesses, consultants, and solopreneurs who need fundamentals without ongoing agency fees.
Transform your unique vision into market differentiation. The Creator Blueprint harnesses your authentic business personality and converts it into compelling brand positioning that resonates with your ideal customers.
Everything in Explorer PLUS:
+ Detailed customer psychology profiles
+ Complete brand messaging framework
+ Content strategy that highlights your strengths
+ Advanced psychographic audience segmentation
+ Messaging Frameworks
+ 30-minute consultation + 30 days email support
Perfect for: Creative businesses, innovative startups, and companies in crowded and/or commoditized markets.
Compete with enterprise-level strategy on a small business budget. You'll discover competitor weaknesses and get specific tactics to exploit market gaps.
Everything in Creator PLUS:
+ Comprehensive competitive vulnerability analysis
+ Market opportunity mapping
+ Strategic advantage frameworks
+ Extended content calendars
+ Thought Leadership Strategies
+ 2 45-minute consultations + 60 days phone/email support
Perfect for: Growing mid-sized businesses and ambitious entrepreneurs, ready to expand market share against entrenched competitors.
Dominate your market with our most comprehensive blueprint. You'll get predictive trend analysis and complete implementation frameworks for your team.
Everything in Hero PLUS:
+ Predictive trend analysis and early-warning systems
+ Multi-channel marketing architecture
+ Custom team implementation guides
+ Competitive Intelligence Report
Perfect for: Established businesses investing in long-term market leadership.
Stop Marketing to Everyone and Build Your Niche
Most small businesses try to appeal to "everyone" and end up invisible. Smart businesses find specific groups who truly value what they offer and build lasting relationships with them.
Small businesses have a targeting problem
A 2024 HubSpot study revealed that only 42% of marketers have basic demographic data about their target audience, and even fewer understand their customers' pain points or social causes they care about. Small businesses often fall into two problematic approaches: targeting "everyone" or relying solely on demographics, which do not foster emotional connections.
Why traditional targeting fails
+ Demographics tell you what your customers might look like (age, income, location)
+ Psychographics tell you why they actually buy (values, motivations, fears)
+ But even psychographics are useless if you can't reach those people through media
This is where our Brand Core Segmentation Engine™ changes everything
Our proprietary system doesn't just identify psychographic segments—it maps those psychological profiles to reachable demographic characteristics, making those mindsets accessible through actual media channels. You'll know not just why your ideal customers buy, but exactly how to find them online, in print, or through partnerships.
Some examples of relationship-focused niches:
+ A bakery specializing in allergy-free celebration cakes (becomes the trusted partner for food-allergy families)
+ A web developer who only works with solo professionals afraid of technology (builds patient, long-term relationships)
+ A yoga studio for adults over 50 (creates a supportive community, not just a fitness class)
Here's what our Brand Core Segmentation Engine™ uncovers:
+ Which customer motivations align with your authentic strengths
+ How to reach those specific psychological profiles through targetable demographics
+ What your ideal customers actually value (beyond price)
+ How to position yourself as their obvious choice for long-term partnership
Instead of competing in crowded markets, you'll build relationships with customers who seek you out and stay loyal.
Download our Brand Core Segmentation Engine™ Case Study
Ready to stop guessing and start building relationships with customers who truly get what you do?
Command Your Market with Industry-Specific Intelligence
While your competitors react to yesterday's trends, you'll anticipate tomorrow's opportunities with industry-specific intelligence that reveals what's actually happening in your market.
What you get with Hero and Ruler Blueprints:
+ Competitor gap analysis: Where they're vulnerable (and how to exploit it)
+ Emerging trend alerts: Spot opportunities 6-12 months before they go mainstream
+ Customer behavior shifts: What your buyers want now vs. what they wanted last year
+ Market entry strategies: Clear roadmaps for new opportunities
Example of industry intelligence in action:
A landscaping company discovered through trend analysis that homeowners were increasingly concerned about drought-resistant gardens. By pivoting to "water-smart landscaping" before competitors caught on, they captured 60% more high-value clients in one season.
Stop guessing what your market wants—know for certain.
What you get when you work with us:
+ No more guessing: Clear strategy based on real data, not hunches
+ Perfect-fit customers: Build relationships with customers who appreciate your unique strengths
+ Marketing that pays for itself: ROI-focused campaigns that actually produce results
+ Your own playbook: Complete strategies you can implement without ongoing agency fees
+ First-mover advantage: Spot opportunities 6-12 months before your competition
What you avoid:
+ Monthly retainers that drain your budget
+ Generic advice that doesn't fit your business
+ Trial-and-error marketing that wastes time and money
+ Competing on price in overcrowded markets
The bottom line: You'll know exactly who to target, how to reach them, and what to say—without paying agencies forever.
Avoid Learning Marketing Through Costly Trial-and-Error
Most small business owners wing it with marketing—and waste thousands on tactics that don't work. Our Flight School teaches you the basics that actually drive results—in bite-sized, text-based courses designed for busy founders—no lengthy videos or complex assignments..
What you'll cover:
+ Customer retention: Build loyalty programs that actually work and increase repeat business
+ Brand positioning: Use archetypal marketing to connect with customers on a deeper level
+ Audience targeting: Stop guessing and start reaching the right people with precision
+ Competitive differentiation: Stand out in crowded markets without competing on price
+ Value propositions: Communicate what makes you different in ways that resonate
+ Local SEO: Get found by customers searching for what you offer
Perfect for:
+ Busy founders who need practical knowledge fast
+ Business owners tired of wasting money on tactics that don't work
+ Anyone who wants to understand marketing before hiring expensive help
+ Anyone who wants to build their confidence before making marketing decisions on their own
How it works:
Each course takes about one hour to complete and delivers core concepts in a scannable, text-based format you can consume between meetings.
Start with free preview courses, then access the full curriculum when you're ready. Paid courses are only $149.00
Real outcome: You'll stop making expensive marketing mistakes and start making decisions based on proven strategies that work for small businesses like yours.
Courses will be added on a regular basis, so check back often!
Kind words from our clients
"My team and I were extremely happy with the BrandPilot Blueprint we received from The Small Biz CMO. The report was thoroughly detailed, and showed that they truly understood the essence of our business. They ‘got’ us. The report captured the best version of what we aspire to be. The insights and recommendations in the report were incredibly motivating, and helped our team align on a common vision for our future. We’re excited to implement their strategies to propel our business forward. I highly recommend The Small Biz CMO to any company looking to gain a clear and effective marketing perspective that resonates with their goals.”
“I’m really impressed by the level of detail of the BrandPilot blueprints and how they are tailored to my business so I can really zero in on the immediate changes I can make to see the most impact. The analysis is an extra set of eyes on my business and It’s great to see a strategy for Paideia mapped out in a way that I hadn’t thought of. I would recommend The Small Biz CMO for any Founder or Owner who is ready to take their business to the next level.”
"Franklin is very professional and an expert in all aspects of marketing. When he joined the CR24 team as our fractional CMO, he took the time to listen about my company and goals, and then developed powerful marketing strategies, as well as detailed action plans for results. Franklin is a valuable extension of our C-suite – I highly recommend him and his services!"
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