Let's build your plan to win your market.
Sign up to get started.
Let's build your plan to win your market.
Sign up to get started.
Let's build your plan to win your market.
Sign up to get started.
Let's build your plan to win your market.
Sign up to get started.
Welcome to your strategic partner in market disruption.
Here, you'll find AI-powered expert guidance tailored to your unique business needs and can help identify hidden market opportunities through predictive trend analysis, comprehensive resources to enhance your marketing strategy, and flexible services designed to drive your ambitions forward. All at a price point that respects your budget.
Whether you are looking to upskill through free and paid courses in our Flight School, exploring our small business friendly strategic marketing solutions, or ready to push your business to the next level with a BrandPilot™ Blueprint, The Small Biz CMO will be your launchpad for transformative growth. We have also created a Founder's Lounge community board where owners and founders can learn from and lean on each other to get ahead.
As consultants, we employ a Fractional CMO model, providing marketing support and leadership on a short-term or part-time basis where needed. This makes expert marketing leadership accessible to more businesses that need this level of advice.
But The Small Biz CMO is a Fractional CMO consultancy with a twist: our primary business model isn't based on the hours we bill, it's for the analysis and advice we provide. Therefore, unlike traditional agencies, we are not incentivized to drag out an open-ended retainer relationship to support our bottom line. We will give you a plan to thrive in your competitive environment with the right amount of support to ensure you're on the right track, simple as that.
How? Our BrandPilot™ Blueprints are playbooks you own, implement in your way, and only pay for once. With four different tiers, there's a blueprint that's right for your business. Whichever you choose, you'll know that you're getting quality, actionable strategic guidance supported by predictive analytics at a fraction of the cost of going with an agency.
If you're the kind of business owner who likes to get down to business, you're in the right place.
Your Mission: Market Disruption
Right now, every industry is being disrupted. Every market is transforming. And if you're here, you're planning to lead that change. You see opportunities where others see obstacles.
You're ready to challenge the status quo and rewrite the rules of your industry. Whether you're creating revolutionary solutions, exploring uncharted territories, heroically challenging industry giants, or building your empire, you need a marketing strategy as bold as your vision.
Our Mission: Your Success
That's where we come in. We provide the strategic marketing expertise you need to accelerate your success–all on your terms.
No endless meetings. No agency constraints. Just clear, actionable strategies that put you in control of your brand's destiny. Ready to disrupt your industry?
Let's make it happen.
Discover new markets for your business with innovative marketing strategies. Our expertise will guide you to exciting opportunities and help you forge your unique path to success.
Brand Attributes, Competencies, and Strengths: Understand what your brand brings to the marketplace that your competition can't.
Value Proposition and Brand Positioning: Crystalize your relationship with the market and the promises you can confidently make to your audiences.
Audience Segmentation and Persona Development : Identify the types of consumers that will buy what your selling.
Bring your vision to life with expert marketing strategies that enhance your creativity. We provide the tools to help you create a brand as unique and innovative as you are.
Brand Personality: Craft a unique identity that reflects your innovative spirit.
Content Marketing Strategy + Calendar: Tell your brand's story in compelling ways and a roadmap to do it.
Brand Storytelling: Turn your marketing strategies into relatable stories for extra emotional impact on your target audiences.
Overcome your marketing challenges and succeed with our proven strategies and expert advice for outstanding growth.
Enhanced Competitive Analysis : More intelligence about your competitive environment for better strategic decision making
Media Campaign Development and Management: Launch powerful campaigns that resonate with your audience, including influencer, event, and affiliate marketing strategies.
SEO/SEM Strategies: Identify and monitor the keywords that will draw traffic and create engagement.
Become a market leader with our effective marketing solutions for visionary leaders. We will help you build a strong brand that earns respect in your industry and loyalty among your customers.
Strategic Marketing Planning and Leadership: Develop a commanding presence in your market.
Strategic Communications Strategies: Go beyond paid channels to amplify and reinforce your messages.
Industry Trend and Forecasting: Stay ahead of the trends (and the competition) with AI-powered industry forecasting with strategies to take advantage of the Next Big Thing.
Build Your Brand on Your Terms with our BrandPilot™ Blueprints
Take control of your marketing destiny with our signature BrandPilot™ Blueprints. These comprehensive strategic packages give you the freedom to implement expertly-crafted marketing strategies at your own pace, without the time-consuming meetings and back-and-forth of traditional agency relationships. You tell us about your company, we produce our analysis and recommendations, and you're back to running your business. No muss, no fuss.
Each blueprint is meticulously customized to your business, providing a clear path to success while maintaining your autonomy, flexibility, and most importantly—your time to focus on running your business.
Ready to transform your approach to marketing?
Discover how BrandPilot ™ Blueprints can become your secret weapon for sustainable growth.
Build Your Brand on Your Terms with our BrandPilot™ Blueprints
Take control of your marketing destiny with our signature BrandPilot™ Blueprints. These comprehensive strategic packages give you the freedom to implement expertly-crafted marketing strategies at your own pace, without the time-consuming meetings and back-and-forth of traditional agency relationships. You tell us about your company, we produce our analysis and recommendations, and you're back to running your business. No muss, no fuss.
Each blueprint is meticulously customized to your business, providing a clear path to success while maintaining your autonomy, flexibility, and most importantly—your time to focus on running your business.
Ready to transform your approach to marketing?
Discover how BrandPilot ™ Blueprints can become your secret weapon for sustainable growth.
Stop Marketing to Everyone and Build Your Niche
Small businesses face the challenge of identifying their ideal customers. Large corporations can target broad audience segments, but small businesses need precision to maximize their limited marketing resources.
A 2024 HubSpot study revealed that only 42% of marketers have basic demographic data about their target audience, and even fewer understand their customers' pain points or social causes they care about. Small businesses often fall into two problematic approaches: targeting "everyone" or relying solely on demographics, which do not foster emotional connections.
At The Small Biz CMO, we specialize in small business growth through our innovative "Attribute-to-Audience Audience Modeling." This approach helps small businesses uncover their most valuable customer segments by focusing on their brand's authentic strengths, and the value they bring to the market, then match those strengths with audience emotional drivers. Audience cluster development turn those psychographic segments into targetable audiences.
As a result, small businesses can carve out distinctive market niches, avoiding overcrowded general categories. Think of a bakery specializing in celebration cakes for food-allergy families or a web developer focusing on patient digital onboarding for technology-hesitant business owners.
Ready to transform your approach to marketing?
Discover how BrandPilot ™ Blueprints can become your secret weapon for sustainable growth.
Get a 360-degree view of your industry
Industry-adaptive marketing strategies offer a customized approach to marketing that addresses your industry's unique challenges. By leveraging in-depth market insights and AI-driven strategies, we help you create flexible campaigns that engage your target audience and deliver measurable results. Whether you're in e-commerce, professional services, local retail, or another growing sector, our solutions ensure your marketing remains relevant and effective.
A Customized Approach
Tailored Strategies: Custom marketing approaches aligned with your industry's dynamics
Data-Driven Insights: AI-powered analysis to identify market opportunities
Flexible Implementation: Adaptable solutions that evolve with your industry
Competitive Edge: Stay ahead of market trends and industry shifts
Measurable Results: Clear metrics to track your marketing success
Transform your marketing approach with solutions designed specifically for your industry's unique landscape. Our expertise helps you cut through the noise and connect with your target audience effectively
• Expert Marketing Leadership: Gain high-level marketing expertise without the full-time expense.
• Tailored Strategies: Receive customized marketing plans aligned with your unique brand archetype and industry.
• Cost-Effective Campaigns: Implement targeted marketing initiatives designed for maximum ROI.
• Brand Enhancement: Develop a powerful brand identity that resonates with your audience.
• Data-Driven Insights: Leverage AI-powered strategies and analytics to stay ahead of industry trends.
• Flexible Support: Access marketing leadership on-demand, scaling services as your business grows.
Kind words from our clients
"My team and I were extremely happy with the BrandPilot Blueprint we received from The Small Biz CMO. The report was thoroughly detailed, and showed that they truly understood the essence of our business. They ‘got’ us. The report captured the best version of what we aspire to be. The insights and recommendations in the report were incredibly motivating, and helped our team align on a common vision for our future. We’re excited to implement their strategies to propel our business forward. I highly recommend The Small Biz CMO to any company looking to gain a clear and effective marketing perspective that resonates with their goals.”
“I’m really impressed by the level of detail of the BrandPilot blueprints and how they are tailored to my business so I can really zero in on the immediate changes I can make to see the most impact. The analysis is an extra set of eyes on my business and It’s great to see a strategy for Paideia mapped out in a way that I hadn’t thought of. I would recommend The Small Biz CMO for any Founder or Owner who is ready to take their business to the next level.”
"Franklin is very professional and an expert in all aspects of marketing. When he joined the CR24 team as our fractional CMO, he took the time to listen about my company and goals, and then developed powerful marketing strategies, as well as detailed action plans for results. Franklin is a valuable extension of our C-suite – I highly recommend him and his services!"
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